From a consumer’s perspective

• Inspires the consumer by linking the job ahead to the perfect end result.
• Eliminates multiple uncertainties and obstacles during the decorative journey.
• Supports the consumer with clear instructions on pack, in-store and online.
• Provides helpful reminders and impulses to make sure nothing is forgotten.
• Improves the end result and product experience.

From a retailer’s perspective

• Increases value by selling the whole range from preparation to finish.
• Increases the average basket value for paint-related jobs.
• A very profitable range: 2-3 x average profit per meter.
• Increases frequency, penetration and trading up.

From AkzoNobel’s perspective

• A unique opportunity to cover both categories from start to finish
  and create differentiation.
• A very profitable range: 2-3 x average profit per meter.
• Improves customer relationship and brand experience.