A category with huge potential
More than fillers:
- The Pre-Decorative journey is part of the full Decorative Journey
- Tailored (or specific) solutions for every job
- Great ROI: 2-3 x the profit of an average shelfmeter in DIY, for our customer
- Trusted and well known brands
- Category role = Transaction builder, filling the baskets
According to
our customers
- Different roles!
- Different buyers!
- Different expectations!
Pre-Deco market
- Niche market: Transaction builder
- Generic buyer
- Supllier to 'take total care'
Deco market
- Strategic market: Destination role
- Specialist buyer
- Supplier to cooperate
Covering the whole width
Core
Fillers and Equalizersfor walls and ceilings
and wood
Brand
StrippersMould & Stain treatment
Exterior Preparation
Specialty Primers
Sealants
Cleaners
Special Preparation Tools
Stretch
Flooring Preparation
Bathroom
Kitchen Rejuvenation Products
Bathroom
Kitchen Rejuvenation Products
Over-Stretch
Finishing ProductsTopcoats
Opportunity areas
1
Prevent commoditization
caused by limited local
marketing resources
- Decreasing assortments, from specialist to generalist
- Lack of sales & promotion
- Not enough new product development
- Absence of Technical Knowhow
2
Take international
category ownership/leadership
3
Demystify the category
for consumers
4
Grow
the category
Fill the gaps
By adding up our opportunities and strengths we can make a real difference.
NEW + MORE + VALUE = PROFITABLE GROWTH